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Financial
professionals need to communicate with market movers when news comes into the
marketplace. Salespeople need to connect with their counterparts at
other strategic partners to learn about opportunities at key clients.
Marketing professionals need to reach through multiple levels of the sales
channel to plan strategy. These needs are simple, but thorough execution is
difficult. People networks are an essential, competitve advantage but they are hard to leverage
because in many cases professionals do not know whom to contact for help with an account or the in-house process is cumbersome
and out of date, so it is ignored by the people it is designed to help.
FollowUp
networks are turn-key, multi-partner communication programs that connect
the people who drive the marketplace: the decision makers, key influencers or
partners who may know an account better than you do. FollowUp
creates, maintains and distributes online "marketplace maps" of the
people who cover specific accounts, work in certain areas of the market or
have other key influence. Every
FollowUp "map" is customized for each user and kept current by our dedicated service bureau to ensure that
users can connect with the broadest and best network of people for their
job. Essentially, FollowUp takes the multi-company sales teams that are simultaneously working on every
major account and makes them visible, accessible and easy to
communicate with. And, importantly, FollowUp makes your team visible to them.
Our networks are backed by a powerful database and
communication infrastructure, but use simple and convenient email and web pages to allow professionals
to see deep into their marketplace and connect with those key influencers and sales contacts who can help them with their job.
The result is a dramatic increase in productivity and business leverage. Click
here to see our most recent application: AllianceTrakker |
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