FollowUp.Net Launches ProfileTrakker™

Comprehensive Profiling and Target Marketing Application for Web Merchants

E-Commerce Services Hosted from Purposes-Built "Marketing Data Centers"

Westport, CT - May 5, 1999 - FollowUp.Net ( http://www.followup.net ), an innovator in Internet database marketing tools, announces the launch of ProfileTrakker™, an interactive customer profiling and marketing application for E-Commerce merchants. The turnkey, hosted service builds and manages customer relationships in order to increase vendor "wallet share" and revenues from shoppers.

ProfileTrakker ™ overcomes the "low-contact" nature of Web-based shopping that results in lost or mis-categorized customers. ProfileTrakker ™ allows the vendor to easily accumulate specific customer preference information and then uses permission and one-to-one marketing techniques to frequently reach out to shoppers to build loyalty and drive repeat purchases.

"Web merchants are investing huge sums of money to bring a customer to their site the first time. But after that first visit, most retailers don't have a solid plan to develop the customer into a loyal, repeat shopper. And if they do, their profiling software often treats a backwoods canoe paddler as if he was a "Miami-Vice" power boater, just because he bought a life preserver! Today's profiling and marketing solutions do not maximize the return on customer acquisition costs or create loyal customers," says Chris Woods, CEO and founder of the year old FollowUp.Net.

FollowUp.Net provides a complete customer development solution to turn a first time visitor, or existing customer, into a repeat and loyal shopper. ProfileTrakker™ is designed to support the latest innovations in Web marketing such as Permission Marketing™ and one-to-one Marketing™ campaigns. It is based on three marketing principals: 1) you have to ask in order to really know the customer; 2) you have to actively reach out to develop the relationship; 3) you have to be relevant, precise and work on a one-to-one basis with every customer.

FollowUp.Net's ProfileTrakker™ is deployed from a stand-alone "marketing datacenter" and gives a Web marketing department the same dedicated resources and high-end tools that the operations departments have. By empowering the marketing department with a full arsenal of their own (with direct connections to the transaction information) the marketing manager can operate without disrupting the Web site and transaction activity.

ProfileTrakker's features include:

• Customer Profile Development
• Target Marketing
• Database Marketing
• Market Research
• Site Feedback
• Newsletters
• Buyers' Clubs
• Product Warranty Information
• Call Center Surveys

Companies using earlier version of ProfileTrakker include priceline.com, CDNow and Cooking.com. ProfileTrakker will be available directly from FollowUp.Net's Marketing Data Centers (at Exodus Communications in NJ or Applied Management Systems In CT) or through several affiliate partners who include FollowUp applications in their E-commerce hosting services. Other FollowUp.Net products include SurveyTrakker™, SiteTrakker™, PulseTrakker™, WarrantyTrakker™, CallTrakker™, and PurchaseTrakker™.