AllianceTrakker program now largest of company's market networking solutions
Westport, CT (November 19, 2003) – FollowUp.Net account alignment and
field-engagement network now covers Asia and Australia. The AllianceTrakker
program is now implemented in 54 countries in the Americas, Europe, the Middle
East, Africa and AsiaPac.
"Enterprise customers are focusing more than ever on their top-tier
accounts because that is where their biggest sales come from. And now they
are making sure they have those top accounts covered across the globe, across
partners, and down through all the client division and geographies because
that is where they see the biggest incremental sales growth coming from," reports
Ward Doonan, Managing Partner of the AllianceTrakker programs at FollowUp.Net. "In
many cases a top-tier account has 50 geos and divisions with purchase-decision
ability which can be easily be leveraged from the parent. But it
takes a coordinated analysis and matching of coverage and connecting
field reps
across the partnerships to make it happen, which is something that
AllianceTrakker is built for."
About FollowUp.Net, LLC.
FollowUp.Net is a leader in Web-based customer profiling and target marketing applications based in Westport, CT. Its services include: FinanceTrakker™, AllianceTrakker™, and ProfileTrakker™. As an application service provider, FollowUp.Net supplies a turnkey solution of software, hosting and maintenance that integrates immediately with a vendor’s business process. Its customers include the worlds biggest financial and enterprise technology firms, traditional manufacturers and non-profits.
