New FollowUp.Net Service Determines Why Shopping Carts are Abandoned

New Application Provides real-time "Lost Sale" Analysis and Monitoring

Westport, CT (October 8, 1999) - FollowUp.Net announces the addition of a new analysis tool to its suite of customer profiling applications. Positioned to clear-up one of the great - and most expensive - unsolved mysteries of the Internet, CartTrakker will tell merchants why their customers abandon a shopping cart before completing a purchase

"Over half of all shopping carts are abandoned before check-out," explains Chris Woods, CEO of FollowUp.Net. "With our CartTrakker application, Web merchants can automatically intercept shoppers who leave their shopping carts and learn why they didn't buy."

FollowUp.Net's CartTrakker gives the online merchant immediate feedback on the reason for a sale. Is the process too complicated? Is the price too high? Is there not enough information? Collecting this information immediately - and correcting the situation before it drives away more customers - can save a company millions of dollars during the upcoming holiday shopping season.

About FollowUp.Net, LLC.

FollowUp.Net is an innovator in online customer profiling and customer loyalty development applications based in Westport, CT. Its web-based application suite includes SurveyTrakker, ProfileTrakker, PulseTrakker, WarrantyTrakker, CallTrakker, CartTrakker and PurchaseTrakker. FollowUp.Net provides a dedicated, outsourced marketing data center to virtual retailers, service companies and manufacturers. FollowUp.Net also has an affiliate program whereby hosting companies and organizations bundle its services with their products.