The FollowUp.Net Forms Marketing Alliance With HP

HP Covision to promote FollowUp.Net's E-commerce Marketing Solutions

Westport, CT (October 7, 1999) - FollowUp.Net, Inc. announced today that it has signed a marketing agreement with Hewlett-Packard Company to promote and provide new customer leads for FollowUp.Net's E-marketing tools through HP's Covision Internet solutions program (www.hpcovision.com).

Through the agreement, HP will promote FollowUp.Net on its Covision home page, as well as through e-mail newsletters and direct mail. HP will also use FollowUp.Net to communicate with and profile its Covision partners. By publicizing FollowUp.Net to its user base, HP Covision helps its partners realize a new level of customer intimacy through customer profiling and target marketing tools that increase revenues and build brand recognition.

"Covision customers are very interested in making the Internet work for their businesses," said Greg Mihran, head of Internet business development for HP's Business PC Organization. "Promoting FollowUp.Net on our Web site is one more way to help our customers find the Internet technology they need."

"We feel that the HP Covision program and FollowUp.Net are a natural fit, as we're both committed to bringing the Internet's promise of better customer responsiveness and increased revenues to a broad range of companies," said Chris Woods, FollowUp.Net's CEO. "By promoting FollowUp.Net through its Covision Internet program, HP gives its customers a cost-effective alternative to an expensive in-house technology development and maintenance program. This allows HP Covision customers to concentrate on their core business tasks while gaining the economies of scale and focus that FollowUp.Net has in place."

FollowUp.Net provides Internet-based tools and services that enable merchants to run highly effective direct marketing campaigns. Using a suite of hosted applications, businesses amass a detailed "Customer Profile Database" that allows them actionable market insights on their own customers. The applications then supply the tools to conduct target marketing campaigns with personalized, relevant and inexpensive e-mail. FollowUp.Net applications are web-based, hosted remotely on enterprise-strength servers and accessed through a standard Internet connection and browser. As a hosted application, FollowUp.Net provides marketing managers with immediate, cost effective results, not another IT project.

About FollowUp.Net, LLC.

FollowUp.Net is an innovator in online customer profiling and customer loyalty development applications based in Westport, CT. Its web-based application suite includes SurveyTrakker, ProfileTrakker, PulseTrakker, WarrantyTrakker, CallTrakker, and PurchaseTrakker. FollowUp.Net provides a dedicated, outsourced marketing data center to virtual retailers, service companies and manufacturers. FollowUp.Net also has an affiliate program whereby host companies and organizations bundle its services with their products.