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Contact: PCIX.org http://www.PCIX.org 203.291.7894 x 105 ContactUs@PCIX.org
89% of Consumers Feel FTC is Wrong to Support Opt-out
Westport, Ct (August 2, 2000)
89% of Consumers think they should not have to Opt-out of being tracked by advertisers while surfing.
Nearly 9 out of 10 felt that the FTC should require advertising networks to get positive consent before
profiling web surfers, whether anonymously or not.
In a survey of internet-savvy consumers sponsored by PCIX.org, FollowUp.Net and the Connecticut
New Media Association, web surfers reacted negatively to the news reports the FTC was proposing
that Web sites and advertising networks such as DoubleClick continue with "Opt-out" profiling.
375 active internet users were sampled and 334 responded: "No" when asked the question: "Should
the FTC continue to let Web sites and banner advertising networks anonymously profile the browsing
habits of the web users without their expressed consent (Opt-in)".
In the follow up question asking consumers for feedback on the statement, "Advertisers feel that they need data and feedback to prove to clients that their ads reach a specific audience", respondents generally felt that the it was not the "job" of consumers to enable the advertising models of a few companies at their expense. |
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