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FollowUp.Net Delivers ClientTrakker

Multi-level Business Intelligence application enables a single marketing
manager to implement customized target marketing programs on behalf of a
distributed workforce of consultants and independent sales professionals.

Westport, CT (February 25, 2000) - FollowUp.Net announces the completion and delivery of ClientTrakker, a unique application that enables centralized business intelligence programs while supporting the essential, distributed consultant-client relationship.

"Many businesses are not suited for standard command-and-control type marketing programs and solutions implemented from the home office," says Chris Woods, CEO of FollowUp.Net. "For consulting firms and businesses that sell through independent sales representatives, the key sales relationship is person-to-person, not company-to-person. ClientTrakker reinforces that relationship by operating on behalf of the sales representative, not the company. But it is still managed by a centralized marketing manager, so its impact is uniform across clients."

While most marketing solutions promote a company's brand, ClientTrakker, manages the individual consultant or sales representative's "brand". ClientTrakker allows a centralized marketing manager to reach out to all customers on behalf of the salesperson in order to promote the salesperson as a brand in their own right. At the same time, the business intelligence gathered on behalf of the salesperson or consultant is available across the parent organization at different levels of access depending on "rank" and "department".

About FollowUp.Net, LLC.

FollowUp.Net is a leader in Web-based business intelligence, customer profiling and target marketing applications based in Westport, CT. Its services include: ProfileTrakker™, SurveyTrakker™, SiteTrakker™, PulseTrakker™, WarrantyTrakker™, CallTrakker™, CartTrakker™ and PurchaseTrakker™. As an application service provider, FollowUp.Net provides a turnkey solution of software, hosting and maintenance that integrates immediately with a vendor's business process. Its customers include E-commerce retailers, off-line service companies and traditional manufacturers such as: Priceline.com, CDNow, VerticalOne, KPMG, Arthur Andersen and Deloitte Touche. FollowUp also supplies its solutions to smaller businesses through strategic partnerships with vendors such as Intel, IBM and Hewlett Packard.