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Contact: Sales http://www.FollowUp.net 203.226.5853 x 118 Sales@FollowUp.Net
FollowUp.Net Delivers ClientTrakker
Multi-level Business Intelligence application enables a single marketing
Westport, CT (February 25, 2000) - FollowUp.Net announces the completion and delivery of
ClientTrakker, a unique application that enables centralized business intelligence programs
while supporting the essential, distributed consultant-client relationship.
"Many businesses are not suited for standard command-and-control type marketing programs
and solutions implemented from the home office," says Chris Woods, CEO of FollowUp.Net.
"For consulting firms and businesses that sell through independent sales representatives, the
key sales relationship is person-to-person, not company-to-person. ClientTrakker reinforces that
relationship by operating on behalf of the sales representative, not the company. But it is still
managed by a centralized marketing manager, so its impact is uniform across clients."
While most marketing solutions promote a company's brand, ClientTrakker, manages the
individual consultant or sales representative's "brand". ClientTrakker allows a centralized
marketing manager to reach out to all customers on behalf of the salesperson in order to
promote the salesperson as a brand in their own right. At the same time, the business
intelligence gathered on behalf of the salesperson or consultant is available across the parent
organization at different levels of access depending on "rank" and "department".
About FollowUp.Net, LLC.
FollowUp.Net is a leader in Web-based business intelligence, customer profiling and target
marketing applications based in Westport, CT. Its services include: ProfileTrakker,
SurveyTrakker, SiteTrakker, PulseTrakker, WarrantyTrakker, CallTrakker, CartTrakker
and PurchaseTrakker. As an application service provider, FollowUp.Net
provides a turnkey solution of software, hosting and maintenance that integrates immediately
with a vendor's business process. Its customers include E-commerce retailers, off-line service
companies and traditional manufacturers such as: Priceline.com, CDNow, VerticalOne, KPMG,
Arthur Andersen and Deloitte Touche. FollowUp also supplies its solutions to smaller
businesses through strategic partnerships with vendors such as Intel, IBM and Hewlett Packard.
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